Thursday, August 25th, 2022

Promote Your Music (Spotify Pre-Saves and More!)

A Powerful Way to Find New Fans

Promotion as an indie artist can be kind of a double-edged sword. On the one hand, you have to do it yourself. On the other hand, you get to do it yourself! That means complete creative control (which is so rare in life–let’s just savor it, just for this moment). You are the one that gets to decide how your music gets into your fans’  hands and how best to hype them up for it.

But if you’re smart, you’re hangin’ with Soundrop, and we definitely have some tools to help.

On the dashboard of every free Soundrop account is a button that says “Free Marketing Tools”. Click on that, and you get taken to create your free account with, a DIY marketing company that gives you access to ad builders, social unlocks, email campaigns, Spotify Pre-Saves, and more. You can run your campaign, again, totally for free–no additional cost to you–straight from there, and boost your music through a pretty user-friendly interface that handles all the heavy lifting for you.

My personal favorite of the tools they offer is the Spotify Pre-Save campaign. If you’ve never used a pre-save before, essentially you’ll get to create a one-page website that you can send out to your fans and post to your socials before your release debuts. When they click on it, it’ll allow them to pre-save your release, so when your music drops on Spotify, it’ll automatically get added to your listeners’  libraries and they’ll be notified that your sweet new tunes are waiting for them.

It’s not only super easy for your listeners to use, but it’s also super simple to set up. To create a Spotify pre-save link, you’ll just need your release’s Spotify URI (which you can learn how to find here) so that your pre-save link sends people to the right release.

But while Spotify pre-saves are a super popular option, they’re not all that can help you with. Boost your YouTube views, email-for-download campaigns, lead fans to other platforms like your Soundcloud–the world is your oyster with helping you boost your music. Plus, gives you access to top-tier analytics and statistics so you can see how your campaigns are performing and you can tweak, update, and strategize. also offers paid ads–design an interactive banner and advertise your new album on Pitchfork, Billboard, LA Weekly, and more! With their super user-friendly interface, it’s really easy to get started and start grabbing the attention of new listeners.

Sound good? Then get started today with Soundrop!